Why Your Small Business Needs to Have a Mission Statement

As a small business owner, understanding and defining your purpose is an important step to being successful. What’s the best way to do that? Write a mission statement. Here’s how to get started:

What is a mission statement?

A mission statement is the first step of creating your business plan. While your vision describes the future you foresee for your business, a mission statement defines your objectives and clear direction. It’s typically no more than a few sentences, but they should pack a punch.

How do you write a mission statement?

To write a mission statement, you’ll need to ask yourself some questions. Why are you in business? What makes your business unique? What do you strive to do differently than your competitors? What type of relationship do you want to build with your clients? What are your guiding values or ideologies?

Once you’ve considered these questions and any others that come to mind, use your answers to guide you in writing your mission statement. It takes more than one draft, but you’ll get there.

Why do you need a mission statement?

Writing a mission statement may not seem like a priority when you’re in the depths of paperwork, payroll, products, and everything else that comes with starting a business. However, there’s power in those sentences. Laying a foundation with a guiding statement can give you direction and clarity as you approach the many decisions you are sure to face as a small business owner.

Guidance from F&S Projects

Want to draft the perfect mission statement, but not sure where to get started? F&S Projects has been in the business of helping businesses since 2002. Let us help you evaluate your values and goals and define your mission. Contact us at (954) 482-9681 or contact@fandsprojects.com.